Contact: Leinani Bernabe, (323) 644-4226
Guitar legend and adored actress star in the LAIR commercial campaign
One of television’s most beloved actresses, Betty White, and one of rock’s most legendary guitarists, Slash, star in the Los Angeles Zoo’s commercial campaign for its newest exhibit - the LAIR (Living Amphibians, Invertebrates and Reptiles). Opening Thursday, March 8, the LAIR encompasses over 60 species of amphibians, invertebrates and reptiles from around the world in 49 exhibits. The commercial campaign features Slash and Betty White and the stars of the LAIR including Sonoran toads, Mexican giant horned lizards, poison dart frogs, Madagascar radiated tortoises and others.
Boston based advertising agency, Allen & Gerritsen (a&g), partnered with the Los Angeles Zoo to produce the LAIR’s campaign. The Zoo chose Slash and Betty White to star in the campaign not only for their worldwide admiration, but because of their dedication and support of the Los Angeles Zoo. The commercials feature Slash and Betty gazing into the weird and extraordinary world of the LAIR, along with the mirrored point-of-view of the interesting and intriguing Zoo visitors – from the reptile and amphibian perspective. Betty White is the current Co-Chair of the Greater Los Angeles Zoo Association, and Slash a Trustee.
The Los Angeles Zoo unveiled a sneak-peek of one of the five television commercials on YouTube last week. Presently, all five commercials can be viewed on the Los Angeles Zoo’s YouTube channel. All Forthcoming YouTube videos exemplify highlights of the much anticipated exhibit. Recently, the Zoo welcomed two male false gharials to the LAIR. Video of their introduction can be seen by clicking here. These rare crocodilians are the largest species exhibited throughout the LAIR. The false gharials were retrieved by the U.S. Fish & Wildlife Service during a two-year sting operation that intercepted illegal smuggling of various species, and were given to the Zoo to provide quality care. They are a great addition to the LAIR’s outstanding collection that exhibits some of the rarest species from around the globe and showcased among North American zoos.
The Los Angeles Zoo and Botanical Gardens is located in Griffith Park at the junction of the Ventura (134) and Golden State (5) freeways.
For general information, call (323) 644-4200.