 Media Invited to Preview New Exhibit
On Thursday, March 8, 2012 the Los Angeles Zoo introduces its newest exhibit to Zoo guests. Encompassing six diversely themed exhibits, The LAIR (Living Amphibian, Invertebrates, and Reptiles) will house over 60 species from around the globe. Additionally, this new structure will provide a vital establishment for the Zoo’s reptile and amphibian focused conservation initiatives.
There are six visually stunning exhibit areas in The LAIR that include habitats for various unique and endangered amphibian, invertebrate and reptilian species. The world’s largest amphibian, the Chinese giant salamander, will inhabit a “mountainside” stream with underwater viewing for visitors. Several species of tiny brightly colored poison dart frogs will live in lush vivariums. Lizards are represented by scaly and spiny giant horned lizards, neon green Fiji island banded iguanas and the only species of venomous lizards - gila monster and beaded lizard. Adaptations to its aquatic existence will be easily noticed on the Fly River turtles that have a pig shaped nose and flippers for feet. Visitors may get chills viewing scorpions and centipedes, or walking past “Crocodile Swamp” housing false gharials - an endangered species of crocodile found in Southeast Asia.
Finally, a dazzling array of snakes will include the Mang Shan viper from the mountains of China, the green mamba, a fast slender arboreal snake from Africa and the Bushmaster, the largest venomous snake of the Americas. The “Care and Conservation Room” will be dedicated to the reptiles and amphibians part of the Zoo’s conservation programs. Here, Zoo guests can also look “Behind the Glass” where many behind-the-scenes activities (reptile egg storage, nursery, food prep, etc.) will take place.
The Los Angeles Zoo has partnered with Allen & Gerritsen (a&g), a Boston-based advertising agency, to create a multi-faceted media campaign for The LAIR. The campaign will star Greater Los Angeles Zoo Association Chair Betty White and trustee Slash.
WHAT: The LAIR Media Preview Day
Friday, February 10, 2012
9:30 a.m. – Zoo Bus Circle
Major media are invited to a sneak-peek preview of The LAIR (Living Amphibians, Invertebrates and Reptiles) in its incomplete phase. The LAIR is scheduled to open to the public Thursday, March 8, 2012. To attend this preview, please RSVP to (323) 644-4273 or Leinani.Bernabe@lacity.org. Arrive at 9:30 a.m. on Thursday, February 10, 2012. Park in the Zoo’s south lot and a staff member will escort you from the bus circle. PLEASE NOTE: The reptiles are not currently housed in their new habitats and will not be available for viewing.
About Allen & Gerritsen
Allen & Gerritsen (a&g) is a 27-year-old advertising agency with an entrepreneurial spirit. Always focused on what’s next, we view the agency as a lab, incubating ideas to build business (including our own media channels like #Techi). a&g is ranked number one by Advertising Age a Best Place to Work Top 50 Independent advertising agencies in the US and named a Best Place to Work in Massachusetts by both the Boston Globe and the Boston Business Journal. Our client roster is comprised of a mix of consumer and BtoB brands, including: The Boston Celtics, Bright Horizons Family Solutions, Comcast, D’Angelo Grilled Sandwiches, Hannaford Supermarkets, MFS Investment Management, Ninety Nine Restaurants, Papa Gino’s, WBUR, Partnership for a Drug Free America, Raymond Corporation (a division of Toyota Industries Corporation), Toy State, Waters Corporation and Zildjian.
About The Los Angeles Zoo
The Los Angeles Zoo and Botanical Gardens is located in Griffith Park at the junction of the Ventura (134) and Golden State (5) freeways, where it hosts over 1.5 million visitors each year. The Zoo is home to a diverse collection of 1100 animals, many of which are rare or endangered. Exhibit highlights include Elephants of Asia, Campo Gorilla Reserve, Komodo dragon, koala and more. The Zoo is actively engaged in the conservation of California condor, mountain yellow-legged frog and peninsular pronghorn. Admission is $16 for adults and $11 for children ages 2 to 12. The Zoo is open from 10 a.m. to 5 p.m. daily. For information, call (323) 644-4200 or visit the L. A. Zoo website at www.lazoo.org.
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