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Sales Manager

Title: Sales Manager
Division: Marketing
Reports to: VP, Marketing and Communications
Status: Full time, exempt

The Sales Manager will be responsible for developing and implementing the Los Angeles Zoo and Botanical Gardens annual sales plans and strategies, positioning the Zoo as a leader in the regional marketplace. The Sales Manager will ensure plans align with marketing initiatives while driving sales growth and revenue in the corporate, group, travel/tourism segments. The Sales Manager should have strong relationships and an in-depth knowledge of the Los Angeles cultural and entertainment market.  The Sales Manager will report to the VP, Marketing and Communications.

Essential Responsibilities

  • Develop and execute a comprehensive annual sales and marketing plan including budgets, strategies, pricing and action plans to reach sales and revenue goals
  • Research, identify, develop sales leads for new key accounts while maintaining strong relationships with existing accounts.
  • Partner and network with travel industry organizations such as DMOs, attractions, hotels, local tour operators, schools/universities, cruise lines, etc. to generate leads
  • Conduct sales calls and presentations to Military, AAA, Domestic and International travel markets as well as industry partners
  • Prospect and develop new business by attending regional trade shows, travel missions, community events and industry meetings
  • Responsible for pricing decisions, yield optimization, and management of the corporate and travel industry sales segments
  • Monitor market conditions, emerging products and competitor activity, and adjust sales approach and event programs to address changing market dynamics
  • Analyze and prepare weekly sales and financial performance reports monitoring admissions and revenue against targets for stakeholders, with initiatives and recommendations
  • Develop an annual promotional marketing plan to drive traffic during key time periods
  • Cultivate and engage promotional marketing partners
  • Administer and manage group travel bookings and inquiries
  • Host FAM visits, organizing experiences to highlight the unique qualities of the Zoo destination
  • Effectively manage and resolve customer service inquiries
  • Coordinate with various internal departments including membership, special events and guest services to develop/implement the overall tourism marketing and sales strategy
  • Manage the creation and distribution of sales and promotional collateral to support outreach to specific target audiences
  • Manage bulk barcodes and prepaid ticket sales programs
  • Evaluate and recommend online solution for concierge and corporate ticket sales
  • Other duties as assigned

Skills, Knowledge and Abilities

The Sales Manager must be highly organized, outgoing, collaborative, strategic, and independent. A self-starter who is able to multi-task within a busy work environment, must have excellent communication skills (both written and verbal), proven success in selling to specific target audiences, and strong relationship building skills.

  • Bachelor’s Degree required
  • Minimum 2-3 years of experience in a marketing and sales role. Previous experience in travel/tourism account sales for a destination or attraction required
  • In-depth knowledge of the Los Angeles cultural and entertainment market
  • Track record of successful sales and business-building
  • Demonstrable history of achieving or exceeding professional goals
  • Strong interpersonal and communication skills with the ability to effectively communicate information and ideas in written, verbal and presentation format, and build and maintain relationships
  • Strong presentation skills
  • Experience with negotiating, updating and reviewing contracts
  • Ability to work under pressure to meet deadlines and ensure timely action
  • Must be able to handle multiple projects simultaneously and work within a very fast-paced environment with rapidly shifting priorities
  • Knowledge of online group sales solutions
  • Experience with selling into travel/corporate sales channels
  • Excellent computer skills. Above average aptitude with Office suite: Excel, Word and PowerPoint
  • Working knowledge of
  • Strong project management and organizational skills, creative thinker with a passion for developing relationships
  • Willingness to work as a team member, including supporting events execution, working evenings, holidays and weekends and all GLAZA galas
  • Must possess a valid Class C driver’s license, a satisfactory driving record, and appropriate insurance
  • Ability to travel locally as needed; demonstrated ability to move around Zoo grounds on a regular basis
  • Demonstrated ability to remain in a stationary position and work extensively on computers and telephones

IMMEDIATE RESPONSE REQUIRED: Applicants should send credentials to:

[email protected]

We are proud to be an equal opportunity employer.

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